Qaalfa Dibeehi is a Vice President and leads the Customer and Digital Experience consulting practice in Europe, Middle East and Africa (EMEA) for Forrester. Forrester is one of the most influential research and advisory firms in the world that focuses on helping business and technology leaders to develop customer-obsessed strategies that drive growth via proprietary research, data, custom consulting, exclusive executive peer groups, and events. Prior to joining Forrester, Qaalfa was the Chief Consulting Officer of Beyond Philosophy, a boutique customer experience consultancy. Prior to that he was Managing Consultant with Round, a strategy firm which he helped win CRM Innovation of the Year award. He has also been Director of Internet Strategies and Consumer Practices at Fulcrum Analytics. Qaalfa has authored two books on customer experience: Customer Experience Future Trends and Insights and Achieving Customer Experience Excellence.
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